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Katya Mulvaney Resume
Marketing, Brand, and Communications Specialist
Content Marketing | B2B & B2C | Brand Storytelling | SEO | Growth Hacking | MA Linguistics
About Me
Auckland-based, full-stack marketing specialist with 6+ years’ experience scaling startup brands across B2B and B2C. I combine a Master’s degree in Sociolinguistics with a passion for digital storytelling, SEO, and audience insight. I excel at blending creativity and analytical thinking to implement data-driven content strategies that drive measurable growth while staying rooted in authentic, human communication.
Skills
Digital Tools
Google Analytics, SEMrush, Ahrefs, Mailchimp, Meta Ads, LinkedIn Ads
Platforms
WordPress, Canva, Google Search Console
Marketing Skills
SEO, Content Strategy, Social Media Management, Copywriting, Campaign Planning
Soft Skills
Creative Thinker, Reliable, Collaborative, Strong Communicator, Curious Learner, Analytical Thinking
Education
2017 – 2018
University of Witwatersrand
Master’s Degree in Linguistics, with Distinction
Explored language, identity, and representation in advertising —insights that now fuel my ability to craft compelling, inclusive content strategies.
Katya Mulvaney 